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Carsten Frien is the co-founder and CEO of Roq.ad, a mobile advertising company. Carsten has over 15 years of experience in the tech industry, having held various positions at startups and established companies.

Previously, Carsten was a mentor at Seedcamp, a European startup accelerator, where they worked with clients such as Vodafone and Digital Rum. Carsten was also on the board of directors/shareholders at mobilike => Opera, a mobile advertising company that was acquired by Opera in 2015.

In 2009, Carsten co-founded madvertise Group, a white-label mobile advertising technology platform with offices in Berlin, San Francisco, and New York. Madvertise was acquired by AOL in 2013. Prior to that, Carsten worked as a consultant and global account director at Digital Rum.

Carsten has a degree in business administration from the University of Cologne.

Some individuals on their team include Alasdair Cross - VP of Sales, EMEA, Joe Cha - Head of Marketing, and Kevin Mullen - Chief Product & Strategy Officer.