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Christine Bachman has extensive experience in content marketing, public relations, and corporate communications. Christine is currently working as the Content Marketing and Public Relations Director at Roots Management Group. Prior to this, they freelanced for various clients in their own company, Christine Bachman and Associates, where they worked on strategic communications projects, generated media placements, and wrote press releases and pitches. Christine also had roles as the Director of Content and Communications at Propelled Brands and the Director of Public Relations and Corporate Communications at Dickey's Barbecue Restaurants, Inc. Earlier in their career, they served as the Director of Marketing and Public Relations at Bentley's Pet Stuff and worked as a Corporate Communications and Public Relations Specialist at PlanItPR.

Christine Bachman holds a Bachelor's degree in Broadcast Journalism from Columbia College Chicago. Additionally, they obtained a certification in Crisis Communications from Tunheim in February 2022.