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Kuvy Ax is ROOT’s founder and owner. She’s been helping shine a spotlight on exceptional food and beverage companies and organizations for more than twenty years.

After a decade of working in radio, newspaper and TV as a writer, announcer, producer and promoter, an obsession with good food prompted her to create ROOT Marketing & PR in 2001. ROOT is a seasoned and award-winning marketing, PR and branding firm defined by their downright devotion to good food – to those who grow it, make it, sell it and bring it to life – and by a shared passion for helping better brands thrive.

Kuvy is very active in the non-profit world, including serving as President of Pollination Planet, and as a board member of both Les Dames D’Escoffier and the World Food Travel Association. She has Co-Chaired Slow Food Boulder County, been a member of the CTO and Dept. of Agriculture’s Heritage & Agritourism Committee, and frequently volunteers her time supporting organizations such as the Flatirons Food Film Festival.