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Max Steckler is an experienced professional in the automotive industry, currently serving as Principal Partner at Root & Associates, where efforts focus on applying AI and ML technologies to automotive solutions. With over 20 years of industry expertise, Steckler is the owner and Principal Consultant of Steckler Holdings, LLC, providing consulting services to small and mid-sized organizations. Previous roles include Head of Strategic Product Partnerships at Podium, Vice President at OfferUp overseeing automotive and advertising initiatives, and General Manager at DealerSocket. Notably, Steckler held significant positions at CDK Global and The Cobalt Group, where achievements included leading product portfolios, navigating complex markets, and driving digital advertising innovations. Steckler holds a Master’s degree in Business Management from Samford University.