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Maristella Trindade is a CRM and marketing professional with extensive experience in Salesforce and Hubspot platforms. Currently serving as CRM Salesforce | Sales Performance at Roost since September 2023, Maristella specializes in customizing Salesforce to optimize organizational workflows and automate tasks. Previous roles include Global CRM Leader at Oitchau, where Maristella managed CRM migration and sales processes, and Inbound Marketing & CRM Leader at Arquivei, focusing on lead generation strategies. Additional experience encompasses CRM coordination at Banco PAN, marketing and CRM specialization at Azion Technologies, and significant contributions to CRM administration at Stefanini. Maristella holds a Master's degree in Digital Media Management and Artificial Intelligence from ESPM and has a solid educational background in Marketing and Tourism.