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Charlie McCrow has extensive experience in the serviced apartment industry, serving as CEO of Roomspace since 1994, specializing in short stay serviced accommodations in the UK and Iberia. Previous roles include Chief Executive Officer of TAS Alliance from June 2004 to September 2021, where Charlie McCrow led a global network of serviced apartment providers, and CEO of Room Space Ltd, The Apartment Service, and a founder member of ASAP, contributing to the marketing and standardization of serviced apartments for corporate clients. Throughout the career, Charlie McCrow has been instrumental in launching key initiatives that enhanced the visibility and operational effectiveness of serviced apartments.