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Lauren Carter is an accomplished marketing professional with extensive experience in digital and integrated marketing across various industries. Currently serving as Integrated Marketing | Original Content at NRJ Media Group since 2024, Lauren has contributed to the company's growth. Previously, as Digital Marketing Lead at Rooftop Cinema Club (2022-2024), notable achievements included driving 80% of non-sponsorship customer revenue and significantly reducing cost per acquisition. In earlier roles, Lauren managed digital marketing at Ducati North America, launched marketing strategies at Approach Me, Inc., and developed comprehensive digital campaigns at Pacific Specialty Insurance Company. Lauren's foundational experience began with a public relations internship at Terry Hines & Associates. Educational qualifications include a Bachelor's Degree in Communication and Media Studies from Santa Clara University and a Professional Sequence in Marketing Metrics & ROI from the University of California, Berkeley.