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Raidy Melo is an experienced professional in retail and franchise management, currently serving as Gerente Nacional de Varejo at ROMMANEL since August 2022. Previously, Raidy held key positions including Gerente Comercial - Canal Franquias at Omie, where a significant growth of 300% was achieved in annual revenue, and Gerente de Expansão at Barela, leading franchise development efforts. Raidy also has an extensive background as Gerente de Expansão at SMZTO Holding de Franquias, successfully selling 492 franchises, and at My Shoes, overseeing commercial operations and expansion strategies. Educational credentials include an MBA in Sales, Negotiation, and High-Performance Results from Pontifícia Universidade Católica do Rio Grande do Sul, along with specialized training in Strategic Business Management from Universidade Presbiteriana Mackenzie.