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Martina Effgen Ware has extensive experience in market research and project management, currently serving as Market Research - US Digital at Romande Energie since September 2015, where responsibilities include conducting B2C and B2B market research. Previous roles include Market Research Manager at Salt Mobile and Orange Communications SA, focusing on developing and managing market research studies and providing insights into the Swiss mobile phone market. Martina has also held positions such as Project Manager at Fondation GoodPlanet Suisse and Head of the Lausanne Office at GfK Switzerland Custom Research, demonstrating strong management skills and client relations. Educational credentials include UX-PM qualifications and a degree from the University of Geneva, along with various certifications in project management and innovation.