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Alisdair Pegg currently serves as the Manager of Strategy & Business Development at Rolls-Royce Motor Cars since January 2022. Prior to this role, Alisdair spent over a decade at BMW Group, holding various positions, including Aftersales Regional Manager for the Americas, where responsibility included steering the aftersales division to meet sales targets and managing budgets. Alisdair's experience also encompasses roles as Aftersales Business Development Manager, Team Leader for Aftersales Business Development & Pricing, and Marketing Project Manager, focusing on the Central and South Eastern European markets. Earlier career experience includes a market analysis project at Bayer CropScience and a role as Export Manager at Felder Group. Alisdair holds a Master of Science in Strategic Management from Universität Innsbruck and a Bachelor of Science in International Management with German from The University of Manchester.