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Amanda Friedrich began their career in 2008 as an Outside Sales Manager at the St. Louis Post-Dispatch. In 2010, they moved to the AVALA Marketing Group as a Senior Business Analyst. In this role, they provided overall direction of account activity and growth, led a team of multi-skilled digital project managers, and oversaw technology project development. Additionally, they worked with manufacturers/brands to maintain and develop strategy for marketing automation platforms and data integration. Amanda also held the role of Project Manager/Client Services Manager at AVALA Marketing Group.

Amanda Friedrich attended Southern Illinois University, Carbondale from 2003 to 2007, where they earned a degree in Advertising/ Integrated Marketing, with a field of study in Advertising & Marketing.