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Sonan Barot

Senior Marketing Manager, Customer Engagement And Growth at Roku

Sonan Barot is an accomplished marketing professional with extensive experience in customer engagement and growth strategies across various industries. Currently serving as a Senior Marketing Manager at Roku Inc. since December 2019, Sonan leads lifecycle marketing initiatives, onboarding processes for international markets, and omnichannel marketing for audio products and devices. Prior experience includes a role at Flipboard where Sonan significantly enhanced mobile activations and email engagement metrics. Other positions held include Email Marketing Manager at 11 Main, Inc., where Sonan expanded the email subscriber list dramatically, and Sr. Email Marketing Analyst at Disney Interactive, focusing on game retention through tailored email programs. Sonan's career also features roles at Urban Outfitters, Encyclopaedia Britannica, and ETHNICGROCER.COM, showcasing a strong foundation in email marketing, data analysis, and cross-functional collaboration. Sonan holds a Master's degree in Communication Management with a marketing emphasis from the University of Southern California.

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