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Emily Giel is a Senior Insights & Analytics Lead at Roku, where responsibilities include the development of innovative campaign measurement solutions utilizing first-party data and crafting narratives for high-profile events and publications. Giel's prior experience includes roles at HBO as a Marketing Analytics Intern, conducting viewership analyses for top executives, and at VICE Media, where intensive social listening research was performed for Fortune 500 clients. Additional experience encompasses positions at Tailwind and The Fulbright Program, where Emily taught English while receiving a prestigious fellowship. Educational credentials include a Bachelor of Science in Data Analytics and Marketing from Arizona State University, complemented by a study abroad program at Universidad de Sevilla.