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Rohan Lal is a seasoned marketing professional with extensive experience in digital campaign strategy, execution, and analysis. Currently serving as a Senior Marketing Manager at Rokt since September 2020, Rohan oversees various channels including SEM, paid social, and display advertising to drive business growth. Previous roles include Marketing Manager focused on lead generation and Performance Marketing Coordinator, where Rohan created and managed digital campaigns. Rohan has contributed to freelance projects for Wizkey and served as Social Media Lead at InsideHook, enhancing paid and organic social media engagement. Earlier positions include Digital Marketing Associate at SourceMedia, Communications Intern at the American Society of International Law, and several internships in research and quality assurance. Rohan holds a Bachelor of Arts in International and Global Studies from Brandeis University and has studied International Criminal Law at Leiden University.