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Micael Boucard is an experienced engineering manager currently at Rokt since May 2017, where significant comfort and consolidation in the role have been achieved. Prior to this, Micael served as a senior web developer at de Groots Media, leading the design and implementation of a new e-commerce site using various technologies. Earlier experience includes analyst programmer roles at PSM-Ayudamos a Fidelizar, focusing on loyalty program applications and mailing services, alongside positions at Softrek SL and Pixelware, contributing to IT consulting and document management software development. Micael holds an engineer's degree in computer science from Universidad Autónoma de Madrid and has furthered language skills with a Certificate of Advanced English from Greenwich College of Sydney.