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As Chief Product and Engineering Officer, Bill Barton leads Rokt’s R&D efforts as it continues to scale the product and engineering teams to deliver against its ecommerce vision.

Bill Barton is a seasoned, hands-on product development executive with expertise spanning mobile advertising; multimedia communications; speech, audio and voice; IP and switched-network systems; mobile and wireless systems; web applications; interactive advertising; and algorithm development.

He most recently served as Vice President, Alexa Proactive Experience, at Amazon, where he spent the last 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities. His previous experience includes serving as Director of Product Development at NAVTEQ, Director of Product Development for Nokia Location & Commerce, Vice President of Engineering for Revolabs, Senior Vice President of Engineering for Unveil Technologies (acquired by Microsoft), and Vice President of Engineering at VoiceSignal Technologies. Barton holds a BA in Physics from Harvard University.