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Sam Welch currently serves as the Social Media Manager at ROKA Multisport, where responsibilities include developing social media campaigns, tracking KPIs, and engaging with customers and influencers in the active space. Sam also held the position of Social Media Manager at ROKA, focusing on strategy, reporting, and platform knowledge. Previously, Sam was the Social Media Manager at Strava, honing skills in cohesive strategy development and performance analytics. Sam's experience in social media spans roles at HOKA, where responsibilities included executing social media strategies, managing community engagement, and overseeing influencer initiatives. Early career positions included teaching high school French and various sales associate roles. Sam holds a Bachelor of Arts degree in Psychology and French from Illinois Wesleyan University.