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Maddie Shepard has a long and varied work experience. Maddie began their career as a Marketing Institute Scholar at the University of Iowa - Henry B. Tippie College of Business in 2014. Maddie then worked as an Underwriter at KRUI, a Merchandising Intern at Kum & Go, and a Business Analyst Intern at Target. In 2015, they worked as a Field Project Consultant Intern at The Tile Shop. In 2016, they worked as a Research Associate at Annex Analytics. From 2017-2019, they worked at Converge Consulting - Digital Marketing in roles such as Omnichannel Manager, Digital Account Manager, and Digital Strategist. From 2019-2022, they worked at Informatics, Inc. as a Digital Marketing Analyst and Digital Marketer. In their role as Digital Marketing Analyst, they managed Informatics' reporting capabilities and analytical tools, created reporting dashboards, and implemented tracking through Google Tag Manager. As Digital Marketer, they managed Google Ad campaigns, Affiliate Marketing, SEO projects, and more. Finally, they are currently employed as a Web Analyst at ¸é°¿±õ·¶Ù±·´¡.

Maddie Shepard has a Bachelor of Business Administration (BBA) from The University of Iowa Tippie College of Business, which they obtained in 2016 with a major in Finance and Marketing. Maddie is currently pursuing a Master of Science (MS) in Business Analytics at the same university, which they are expected to complete in 2024. In addition, Maddie has obtained various certifications from Google and Schoox, Inc. including the Google Ads Display Certification, Google Analytics Certification, Google Ads Search Certification, and the Drift Conversational Marketing Certification.