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Adolfo de Jesus Diego is a seasoned professional in digital marketing, currently serving as a Paid Search Specialist at Roiback since February 2021. Previous experience includes working as a Digital Tools Specialist at Grupo Xcaret, where responsibilities involved executing digital advertising campaigns for the Mexican market, and serving as eMarketing Manager at ITM Group MX, focusing on online sales strategies. Additional roles include Performance & Analytics Manager at Tachuela Growth Marketing, Digital Analyst Marketing B2C at Best Day Travel, and earlier positions in digital marketing and web design. Adolfo holds a degree in Information Technologies and Communication from Universidad Tecnologica de Cancún and is pursuing a Master’s in Marketing with a specialization in Advertising at Universidad Interamericana para el Desarrollo.