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Guillermo Peiro is an experienced professional in interactive and UX development, currently serving as the Interactive & UX Development Manager at ROI UP Group since July 2018, where responsibilities include digital product direction with a user-centered design approach. Prior to this, Guillermo worked as a freelance UX/UI designer, focusing on art direction, frontend layout, prototyping, and user experience strategy from November 2017 to June 2018. Guillermo has held various roles, including Director of Art and Production at La Mina Digital S.L., responsible for art direction and client interaction, and as Technical Director at Yetbay Ecommerce S.A., overseeing online sales project development. With a solid foundation in design across multiple sectors, Guillermo has contributed to numerous projects and teams, fostering creativity and strategic thinking in both agency and directorial capacities.