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Bill Henniger’s is the founder, CEO, and sole owner of Rogue Fitness, the Columbus, Ohio, company that makes all the barbells, racks, kettlebells, and other equipment used in most boxes. Henniger was an early CrossFit adopter—he started doing the workouts in 2005 and opened a gym in Columbus in 2007, only to discover that no single company made or sold all the equipment he’d need. An Air Force veteran and General Motors industrial engineer, Henniger fixed that problem by launching Rogue.