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Ranil Sandanayake is an experienced data science and marketing professional with a robust background in database marketing and analytics. At Rogers Sports & Media since September 2016, Ranil has excelled as a Senior Manager in Data Science & Customer Data, developing innovative geo-location segments and significantly improving operational efficiencies in the Advanced Linear TV scheduling process. Previously, Ranil played a critical role in the launch of new advertising products and technology upgrades. With foundational experience at Rogers Communications and Aimia, expertise includes campaign execution, customer insights, and data management. An educational background in Mathematics from the University of Waterloo bolsters Ranil's analytical abilities.