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Ben Fishbein is an experienced marketing professional specializing in digital performance and segment marketing. Currently serving as a Senior Manager of Segment Marketing at Rogers Communications since October 2023, Ben previously held the position of Performance Marketing Manager at Comwave, where responsibilities included leading the marketing team and developing digital experiences and marketing campaigns. Earlier experience encompasses roles at TechWyse Internet Marketing as an Account Manager and Digital Marketing Coordinator, focusing on digital strategy for small and medium-sized businesses. Ben's career began with various co-op positions, including Market Research Analyst at StarTech.com and Merchandise Assistant at TJX Canada. Ben holds a Bachelor’s Degree in Business Administration from the Lazaridis School of Business & Economics at Wilfrid Laurier University, obtained in 2018.