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Plasencia Zurine possesses extensive experience in the optical industry, having held prominent roles in business development and commercial management. Currently serving as Senior Business Developer at Rodenstock Group since October 2018, Plasencia focuses on the commercial management of ophthalmic lenses within the Prats Group. Previous experience includes eight years at Carl Zeiss Vision as a commercial delegate, where responsibilities involved client acquisition and technology implementation in sales points. Additionally, Plasencia worked at Alain Afflelou as Regional Franchise Manager, overseeing franchise expansion and compliance with commercial policies, and spent several years at LOOP VISION as Commercial Coordinator, managing multiple centers and franchises. Plasencia holds a diploma in optics from Universidad Complutense de Madrid.