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Sam Bucolo is a seasoned professional in design and innovation, currently serving as the Executive Director and Chief Executive Officer of the Australian Design Council since September 2020, where efforts focus on embedding design-led innovation as a national priority in Australia. In July 2023, Bucolo took on the role of Chief of Design at ¸éضٷ¡, responsible for overseeing research, development, and design across the product range. Previously, leadership roles were held at Meat & Livestock Australia, the University of Technology Sydney as Design Thinker in Residence, and as a professor across multiple faculties, where significant contributions were made to design-led innovation and industry engagement. Bucolo holds a PhD in Design Experimentation and a Masters of Applied Science in Industrial Design from Queensland University of Technology.