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Harm Goossens currently serves as the Algemeen directeur at Rode Kruis Nederland since September 2023. Prior to this role, Harm held various executive positions at Unilever from 2005 to 2023, including Executive Vice President for Global Markets & Channels in Beauty & Personal Care, where Harm led the creation of a global strategy and initiated a disciplined performance culture. Other roles at Unilever included Executive Vice President for Business Transformation, Sustainability and Communications, and leadership positions in Turkey, Iran, Central Asia, and Central and Eastern Europe. Earlier in the career, Harm was the General Manager for Tivall, Managing Director at Purdoc, and Director of Ajax Images at AFC Ajax. Harm's professional journey began at Unilever in marketing, sales, and brand roles from 1990 to 1997. Harm holds a Master of Business Administration from the University of Groningen, completed in 1989.