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Jonathan Bailor is the CEO of Yopti Wellness Technologies since October 2013 and has authored bestsellers for The New York Times and USA TODAY, as well as for HarperCollins Publishers since January 2000. Bailor also founded Slim Is Simple.org in January 2013, advocating for a new understanding of health and fitness based on a comprehensive scientific analysis. Prior to these roles, Bailor served as a Senior Program Manager at Microsoft from August 2005 to June 2014 and was the Founder and Managing Partner of CameraRenter from January 2005 to January 2008. Bailor holds a Bachelor of Arts in Economics, Philosophy, and Computer Science from DePauw University, completed in 2005.