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Smriti Roy is a seasoned professional with extensive experience in business operations and strategic marketing across various sectors. Currently serving as the Business Operations Manager for Asia Pacific at Rocky Brands, Inc. since March 2021, Smriti previously held multiple roles at Honeywell from June 2010 to March 2021, including Product & Commercial Operations Manager for Honeywell Safety Products Australia and Sr. Product/Market Insights Specialist for Honeywell Aerospace. Expertise encompasses competitive intelligence, market analysis, and strategic planning, particularly in defense and aerospace industries. Smriti's career began at Brickwork India as a Business Analyst, developing business plans and market research reports, and included a brief role at ICICI Prudential Life Insurance as a Financial Services Consultant. Academic credentials include an MBA in Marketing Management from Alliance Business School and a B.Tech in Mechanical Engineering from North Eastern Regional Institute of Science & Technology.