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Ms. Pineda has been with the Company for 12 years. She previously served as Vice-President for Retail, and General Manager of the Power Plant Mall and other retail developments. Prior to joining Rockwell Land, she worked at Jewelmer International, a French-Filipino company specializing on exquisite jewellery. Ms. Pineda holds a Bachelor of Science degree in Hotel and Restaurant Management from the University of the Philippines. She completed a Management Development Program from the Asian Institute of Management in 2006.