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Lars Bøgstrup has extensive experience in sales management within the industrial automation sector, currently serving as Sales Manager OEM at Rockwell Automation since April 2010, where responsibilities include sales leadership and implementing regional and pan-EMEA strategies for OEMs in Denmark. Previously, Lars held roles as Team Lead OEM and Account Manager OEM at Rockwell Automation, focusing on profitable growth for Machine Builders. Prior experience includes positions as Sales Engineer at Kjærgaard A/S and Jokab Safety DK A/S, and earlier roles as Sales Engineer at FH Gruppen A/S and Electrician at Niels E. Jensen A/S. Lars enhanced professional skills through education in Strategic/Conceptual Selling and Effective Negotiation from Miller Heiman and Mercuri International, as well as an El-Installatør degree from Syddansk Erhvervsskole.