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Dedric Choi is the current Head of Strategy & Analytics at Rockets of Awesome. Prior to this, they served as the Global Head of Marketing Strategy & Commercialization at Bloomberg Media from January 2018 to December 2019, where they were responsible for overseeing special strategic marketing and analytic projects and leading the operational roll-out of new LOBs. Dedric has also co-founded two startups - TSM, a startup lifestyle publishing network, and Present Value, a FinTech/EdTech startup focused on increasing financial literacy amongst Millennials. Dedric has also served as the Vice President, Product at IDG TechNetwork from January 2010 to December 2011, where they led strategy and development of new ad products for leading vertical ad network.

Dedric Choi graduated from Amherst College with a BA in English and Computer Science.

Dedric Choi works with Jose Abellar - VP, Head of Design & Merchandising, Kids & Mini, Caroline Goupil Hancey - General Manager, and Victoria Soffer - Senior Director Product Development, Production & Sourcing. Dedric Choi reports to Haviv Zahav, Chief Merchant.