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Rao Adavikolanu is an accomplished marketing executive with extensive experience in leading marketing strategies across various companies. Currently serving as Chief Marketing Officer at Rocketlane since May 2024, Rao has previously held the same title at Pilot.com, Clarizen, and Apttus, showcasing a strong track record in demand generation and paid search. Prior roles include Vice President of Marketing at Apttus, Senior Director of Demand Generation at Intacct Corporation, and Director of Paid Search Advertising at Oracle, where Rao managed global campaigns and stakeholder relationships. Early career experience includes significant contributions at LSF Interactive in search engine marketing and foundational roles as a software programmer at myCFO and applications developer at Marimba Inc. Rao holds a Master's degree in Computer Science from the University of Louisiana at Lafayette and a Bachelor's degree in Engineering from MVSR.