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Amy Canniffe has a diverse work experience in marketing and management roles. Amy currently serves as the Marketing Director at Rocket Restaurants since September 2021. Previously, they worked at Aviva Health Insurance Ireland Ltd as a Retention Marketing Manager from July 2014 to April 2015. Before that, they held positions at Aviva Health Insurance Ireland Ltd as a B2B Marketing Manager from January 2012 to March 2014 and as a Marketing Manager for the Intermediary Channel from December 2009 to February 2012. Amy also worked at O'Briens Sandwich Bars as a Group Marketing Manager from December 2005 to October 2009. Additionally, they held the position of Brand Manager at Superquinn from 2003 to 2005 and started their career as a Marketing Assistant at Diageo in 2002.

Amy Canniffe completed a degree in Digital Entrepreneurship at Technological University Dublin in 2021. In 2020, they also pursued a degree in Project Management at University College Dublin. From 1996 to 2000, Amy attended Trinity College Dublin, but their specific degree or field of study is unknown. Additionally, there is no information provided about their education at Technological University Dublin, such as the duration or specific program.