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Sal Lafata

Data Analyst at Rocket Homes

Sal LaFata is a seasoned data analyst and project manager with extensive experience in both digital content production and web development. Currently serving as a Data Analyst and previously as a Business Metrics Analyst at Rocket Homes, Sal has honed analytical skills that support business decision-making. Before this role, Sal was a Senior Project Manager at Media Genesis, where responsibilities included collaborating with design and technical teams to enhance client web presence. At the Golf Association of Michigan, Sal managed a membership database and engaged in marketing and multimedia creation. Previous roles also include web content marketing at Milliken Millwork and content coordination for the Cleveland Browns, along with early experience in production and camera operations at Spartan Vision. Sal holds a Bachelor's degree in Journalism from Michigan State University.

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