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Sam Arriaga is currently working as the Integrated Creative Director at Rock The Agency since September 2023. Prior to this, Sam held the position of Head Of Digital Media at Genomma Lab from March 2020 to January 2024. With a background in digital creative direction and content management at various renowned companies such as Wunderman Thompson MX, J. Walter Thompson Worldwide, mcgarrybowen, Publicis Groupe, and Airmovil, Sam has developed a strong skill set in social media, SEO, SEM, content marketing, e-commerce, and more. Sam's educational background includes a degree in Communication and Journalism with a focus on Digital Media from Universidad Nacional Autónoma de México.