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Bobby Pierce is currently the Director of Business Development at Rochester Software Associates, where Bobby drives the workflow automation value proposition through strategic channel partners to boost software and services sales in specific regions. Prior to this role, Bobby worked at Ricoh USA, Inc. as a Strategic Channel Manager and at Xerox in various sales roles, including Production Color Solutions Executive. Bobby also has experience in software and solutions consulting and sales operations management. With a background in business administration and marketing from East Carolina University, Bobby has a strong foundation for their career in sales and business development within the printing industry.