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Kevin Bertoldo is an accomplished sales professional with extensive experience in the semiconductor industry. As the Director of West Coast Sales at Rochester Electronics, LLC since February 2016, Kevin has held multiple leadership roles, including Branch Manager for the Western US and SW Regional Sales Manager. Prior to this, Kevin spent 17 years at Cypress Semiconductor Corporation in various positions, such as Avnet Corporate Account Manager and Global Account Manager, where responsibilities included managing complex global accounts and developing sales strategies. Kevin’s earlier career includes significant roles at Maxim Integrated Products and in customer service management at Lucent/Compaq/HP. Kevin holds a Bachelor’s Degree in Communication from Arizona State University.