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Mar López Román is a seasoned professional with extensive experience in digital transformation and marketing. Currently serving as the Global Omnichannel & Innovation Lead at Roche since September 2021, Mar enhances the digital customer journey and advises strategic leaders on innovative tactics. Prior roles at Roche include Enterprise Scaled Effective Channels Owner and Digital Excellence & Innovation Lead, where Mar spearheaded digital initiatives and managed teams across various business areas. Previous experience at PRISA and Vocento involved digital product management and marketing consultancy, demonstrating a strong background in project management, analytics, and competitive analysis. Mar holds degrees in Business Administration and Law from Universidad Carlos III de Madrid, along with a Master's in Marketing Management from ESIC Business & Marketing School.