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Lorena Cabré, MBA, is an accomplished marketing professional with extensive experience in digital strategy and brand management within the healthcare and consumer goods sectors. Currently serving as the Global Omnichannel and Content Strategy Lead for Roche since September 2015, Lorena has held various leadership roles, including Digital Strategy Planning Lead and Global Digital Governance Lead. Prior experience includes key positions at Caris Life Sciences, Boehringer Ingelheim, and Hotels.com, among others, where Lorena showcased expertise in marketing, digital communications, and business development. Educational qualifications include an MBA in Marketing and General Management from Instituto Tecnológico Autónomo de México, a Master's in Digital Marketing from ESDEN, and ongoing studies at Harvard Medical School.