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Jennifer McGuire is an experienced professional in content creation and strategy, currently serving as the Content Creation & Strategy Lead for Digital Excellence at Roche since October 2021. Previously, Jennifer held the position of Digital Medical Content Director at Aptus Health/Medscape, where the role involved directing digital content strategy and overseeing impactful campaigns across various therapeutic areas. Prior to that, Jennifer was the Medical Content & Strategy Lead at McCann Health, leading strategic marketing for pharmaceutical brands and achieving significant success in business proposals and communication strategies. Jenniferā€™s career began as a Global Medical Copywriter at Publicis Health, developing brand identities and messaging for major pharmaceutical clients. Jennifer also has experience as a Medical Editor at Saatchi & Saatchi Health and as a Scientific Editor for the Journal of Drugs in Dermatology. Educational qualifications include a Master's degree in Cell/Cellular and Molecular Biology from Columbia University and a Bachelor's degree in Biological Sciences & Chemistry from Lake Forest College.