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Mariel Väisänen is a seasoned professional with extensive experience in customer and marketing management. Currently serving as Customer and Marketing Manager at Roche Finland since January 2022, Mariel previously held the position of Nordic Marketing Campaign Manager at MSD Animal Health, where strategic omni-channel initiatives were driven across various regions. Prior roles include Business Development Manager and Digital Lead at Nutricia, where digital opportunities were actively pursued and marketing technologies were optimized. With earlier experience as Marketing and Sales Manager at Voivala Yhtiöt Oy and Assistant Floor Manager at Boomerang Finland Oy, Mariel has a solid foundation in both B2B and B2C marketing strategies. Mariel holds a Master’s Degree in Information and Knowledge Management from Åbo Akademi University and a Bachelor’s Degree in International Business from Turku University of Applied Sciences.