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Preethi Reddy is a seasoned design professional with extensive experience in UX strategy and design leadership. Currently serving as Group Manager of Design Strategy & Advisory at Robosoft Technologies since February 2023, Preethi previously held various roles at BORN Group from June 2015 to January 2023, including Design & Business Consultant and UX Lead. Earlier positions include Sr. Designer - UX Strategy at Sybrant Technologies (P) Ltd. and UX Strategist at SapientRazorfish MENA, as well as Visual Designer at Cognizant Technology Solutions. Preethi's expertise encompasses conducting product usability audits, employing diverse design research techniques, and managing design teams to ensure high-quality deliverables. Preethi holds a Bachelor of Technology (B.Tech.) in Media Technology from Karunya University, completed in 2009.