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Alex Barseghian is an accomplished entrepreneur and technology executive with extensive experience in developing innovative solutions and marketing strategies. As the Founder and CEO of Birchmount Network, Alex leads a premier payments services company focusing on enhancing brand awareness and consumer loyalty for emerging retail industries. Alex also serves on the boards of multiple companies, including ROBOEATZ, AnyCard, and Motivates Inc. Ltd., and is a member of the Forbes Technology Council, contributing thought leadership in the tech sector. Previous roles include Group Vice President at Blackhawk Network, where Alex managed significant retail partnerships, and Founder & Chief Experience Officer at Samba Connects, which facilitated global business connections for thousands of SMEs. Alex holds a Master's degree in Marketing and Management from the University of London and a Bachelor's degree in Political Science and Philosophy from Huron University.