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Allison McDuffee currently serves as the Global Head of Brand Insights & Measurement at Roblox since February 2024. Prior to this role, McDuffee was the Head of Insights & Measurement at Twitch, focusing on global narratives and actionable insights within the Twitch community from May 2020 to February 2024. McDuffee's extensive experience at NBCUniversal Media, LLC spanned nearly nine years, holding roles such as Vice President of Insights & Measurement for the Americas, and serving as the lead for automotive insights. Additional positions at NBCU included leadership roles in consumer insights for Bravo Media and esquire Network, as well as cross-platform insights at CNBC. McDuffee's career began at The Walt Disney Company, where numerous positions in ad sales and marketing culminated in the development of the Disneymedia+ division in EMEA. McDuffee earned a Bachelor of Arts in Broadcast Communications from Elon University in 2002.