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Sabine Hillreiner has a diverse work experience in marketing and brand management. Sabine is currently serving as the Head of Marketing for TUI MAGIC LIFE at ROBINSON since 2022. Prior to this, they held the position of Senior Marketing Manager at airtours - eine Marke der TUI Deutschland GmbH from 2018 to 2022. Sabine worked for TUI from 2010 to 2018, where they held various roles such as Marketing Manager, Brand Ambassador + Campaigning, Online Marketing Manager for TUIfly.com, and Ancillary Manager for TUIfly.com. Before joining TUI, they worked as a Produktmanager at Creaderm GmbH from 2005 to 2010 and as a Mitarbeiterin Marketing+Vertrieb at Holtmann Messe + Event GmbH from 2002 to 2005.

Sabine Hillreiner attended DHBW Ravensburg from 1999 to 2002, where they obtained a Diplom Betriebswirt degree in Marketing.