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Bernard McKenna is a seasoned sales and marketing professional with extensive experience in the tool and fitness industries. Currently serving as Senior Area Sales Manager at Robert Bosch Tool Corporation NA since December 2017, Bernard has a proven track record in generating leads across multiple marketing channels and implementing effective sales systems to enhance conversion rates. Previous roles include Marketing & Document Services Consultant at The Reynolds and Reynolds Company and Marketing Consultant at Profit Driven Systems. Bernard also held the position of Director of Marketing & Sales and General Manager at Gabriele Fitness & Performance, where skills in event planning, copywriting, and customer relationship management were developed and honed. Bernard holds a Bachelor of Science degree in Exercise Science from Rutgers University.