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Lars Rettberg currently serves as a Senior Expert for Digitale Innovation at Robert Bosch Stiftung since January 2022. Previously, Lars held various roles at Die Deutsche Schulakademie from January 2017 to January 2022, including Bereichsleitung, Teamleiter, and Projektkoordinator, focusing on enhancing knowledge transfer for better schools. Lars worked as a Freelance Consultant at LEARN TO SMILE | EDUTAINMENT in 2016, providing strategic analysis and developing digital strategies for children and youth. From 2002 to 2016, Lars was the Creative Director at cobra youh communications, specializing in edutainment and youth communication. Additional experience includes consulting on multimedia didactics and eLearning applications at bettermarks GmbH and conceptualizing educational online content at KinderCampus. Lars began a career as a freelance author for FSF Freiwillige Selbstkontrolle Fernsehen from 2000 to 2001. Educational achievements include a Diplom in Medienwissenschaften from Hochschule für Film und Fernsehen Konrad Wolf and a Diplom in Kulturwissenschaften from Stiftung Universität Hildesheim.