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Jeff Vicente serves as the General Manager at Rob Peetoom since April 2023. Previously, Vicente held roles including Event Production Manager at Brand Assembly, where responsibilities included producing large-scale apparel tradeshows and managing budgets to reduce production costs significantly. Experience also encompasses positions such as Producer at Streeters, Brand Development Manager at Cutler Salon, and Show Production Manager at Brand Assembly, overseeing multiple fashion trade shows. Earlier career highlights include managing salon operations and event logistics for high-profile clients, showcasing a strong background in project management, vendor negotiations, and team leadership. Vicente's education includes an Associate of Arts in Musical Theatre from the American Musical and Dramatic Academy.