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Carlotta Picchi is a seasoned professional in performance marketing, currently serving as a Performance Marketing Expert SEA at roadsurfer since July 2024, specializing in Google Ads, Microsoft Advertising, and Criteo. Previously, Carlotta held the role of Performance Marketing Manager at Rebike Mobility GmbH from November 2022 to June 2024, where responsibilities included managing paid social campaigns, budget monitoring, and campaign implementation. Prior experience includes a four-year tenure at fitvia, where Carlotta focused on paid social, influencer marketing, and campaign management. Carlotta also contributed to marketing strategies and corporate identity at SKAD Schulz & Krill Advisory GmbH, and participated in various marketing and content creation internships earlier in the career. Carlotta holds a Master's Degree in General Management & Marketing from Università La Sapienza di Roma and a Bachelor's Degree in Business Administration and Management from the same institution.