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Dana Run Hakonardottir is a seasoned professional in marketing and communications with extensive experience across various roles and industries. Currently serving as the Director of Marketing and Communications at Lauf Cycles since October 2024, Dana previously held similar positions at DTE and Brandenburg—Advertising agency. The career path includes a foundational role as a Marketing Specialist at Siminn and significant contributions in business development at Plain Vanilla Games. Noteworthy experiences also encompass artist relations and media management for Iceland Airwaves, along with web coordination for RUV Iceland. Educational qualifications include a Master’s degree in Marketing & International Business from Háskóli Íslands and a Bachelor’s degree in Music and Media Management from London Metropolitan University.